Skip to content

British Asparagus Festival Launch

The British Asparagus Festival returns with its much-loved traditional launch on Thursday 23rd April, marking the start of the gras harvest and two months of celebrations dedicated to this iconic local delicacy.

 

Join us for a lively morning at The Fleece Inn, filled with aspara-antics – featuring live music, Morris dancers, classic cars, Gus the Asparagus Man and even St George himself. The highlight of the morning sees a cavalcade of Morgans and other classic cars depart at around 10am, taking the first 100 round of gras on a special journey.

 

 

 

Each year, the festival’s opening day adventure takes the Hundred to a notable destination. In 2025, the gras travelled to the Japanese Embassy in London, celebrating Evesham Asparagus gaining Protected Geographical Indication (PGI) status in Japan. Previous destinations have included Buckingham Palace, Worcester Cathedral, the European Parliament in Brussels and the Royal Hospital Chelsea.

 

 

 

This year, the journey leads to Croome, the National Trust’s stunning Worcestershire estate. Here, we’ll celebrate success in the Visit Worcestershire Awards, visit asparagus growing in the Walled Garden and champion local, seasonal food.

 

 

 

Classic cars are warmly invited to gather at The Fleece and join the convoy to Croome. Alternatively, enthusiasts are welcome to meet us directly at Croome around 11am.

 

 

Later that evening (7.15pm), celebrations continue back at The Fleece Inn as local North West Morris side Belle d’Vain dance out to mark St George’s Day, joined by guests Alvechurch.

Event Location